Epic Fantasy Adverts, Trend?

Recently I’ve come across something starring a Jaguar that I think is a 3 and a half minute advertisement for a watch (apparently detailing the brand’s history) and a similar length crazy vodka ad/music video that features a high stakes race between 3 mecha greyhounds piloted remotely by DJs. I’m wondering if this represents a new trend. I think I’ve mentioned before that I love elaborately constructed fantasy worlds and these two pieces definitely have that, but I can’t help but be somewhat saddened and reminded of this Banksy quote:

“The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists.. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.”

I might be getting slightly off topic by switching over to features, but when I was young we had films like “The Dark Crystal” and “Labyrinth” that could cater to even fairly young audiences. Is there anything like that now? Maybe some of Guillermo del Toro’s output like “Pan’s Labyrinth” or “The Fall” by Tarsem Singh (“The Cell” being a bit darker than the fare I’ve mentioned so far but maybe not by much over “Pan’s Labyrinth”)

Here are the shorts in question:

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4 Responses to Epic Fantasy Adverts, Trend?

  1. Calvin says:

    Is it possible that advertising might beckon the birth of a new genera of art?

  2. brett waller says:

    great advertising swipes from great art all the time, and always has. i am not devaluing ads for that, they take the often exclusivitity away from the control of the museums, but who else is going to fund great art except the rich and exclusive. sort of like the dandies in your cyber dog race. BTW i remember “The Cell” which drew heavily on the artwork of Damien Hurst. I am surprised they didn’t get sued by him or maybe he even licensed some of his imagery or consulted on the production design, I don’t know. Banksy has a point but I don’t hate Advertising for that. I embrace it. I think he might be a little bit jealous that he is not cashing in on his own popularity?

    • David C. Montgomery says:

      Good points, also the wikipedia entry for “The Cell” rattles off a host artworks that the film very directly appropriates from. Makes me think about what the differences are between co-option, appropriation, and homage.

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